At the core, I'm a designer

Check out below some of my work through the years
ATHENA CASE STUDY

Performance Management reimagined

Most companies' performance management processes and tools are stuck in the 60s. This is specially problematic for people in creative jobs. Athena aims to shake employee performance management by putting people before numbers.

BACKBASE CASE STUDY

The Future of Private Banking

The Private Banking sector has been focusing on very personal approaches that are very time confusing and still very paper-driven. Digital Transformation is necessary in this area to bring wealth management to new generations.

The Design Process

1
Understand

A typically very undervalued step: getting familiar with the problem at hand, its market space, its current customers, potential ones and aspirations. To me, one of the most important parts of a project. Ideally, collaborating with the involved team to get the best information.

2
DEFINE

Once the problem is clear, the next step is defining what it is that will be done. A clear definition and strategy is essential for an outstanding execution. I like to also not underestimate this step. Without a clear direction and plan of action, the project won't succeed.

3
DELIVER

A recruitment plan? A design audit? Performance Management? An app or website? A brand? You name it! Any deliverables needed for the projects are executed and delivered in this third phase.

4
TEST

Testing with users and validating with stakeholders the deliverables is an essential step in order to improve the project and taking it to the next level.

A typically very undervalued step: getting familiar with the problem at hand, its market space, its current customers, potential ones and aspirations. To me, one of the most important parts of a project. Ideally, collaborating with the involved team to get the best information.

Once the problem is clear, the next step is defining what it is that will be done. A clear definition and strategy is essential for an outstanding execution. I like to also not underestimate this step. Without a clear direction and plan of action, the project won't succeed.

A recruitment plan? A design audit? Performance Management? An app or website? A brand? You name it! Any deliverables needed for the projects are executed and delivered in this third phase.

Testing with users and validating with stakeholders the deliverables is an essential step in order to improve the project and taking it to the next level.

Design Samples