My obsession with design started when I was a 5-year-old weirdo.
I would go with my parents to the bank and quietly collect every single leaflet I could put my hands on - they amazed me! Specially the ones with forms. I could spend hours just reading, filling, and even coloring them.
Fast forwarding a little, there’s me going to University. I couldn’t decide between the business side of things and the creative one, so I ended up studying a bachelor in Tourism Management at the same time as another one in Graphic Design. It was hectic, but I love a good challenge!
My focus today is precisely in the intersection between business and design. Solving complex business issues, tackling growth challenges, and developing new business opportunities through creativity and design.
Early in my career I shifted from designing myself to empowering others to do so. I realized that what I love the most is building teams, ensuring the team and the practice can scale, and focusing strongly on developing people and helping them grow.
During my journey, I've helped 100+ corporations all around the world with their B2B and B2C digital transformation, innovation, and product design projects. These corporations include many leading financial and insurance institutions, as well as government organizations, including the following:
A couple of years ago I got involved with Creative Education as a way to give back to the industry while helping other people grow and develop a career they love. I had the most amazing experience as Head of Curriculum and Mentorship at Designlab while every now and then helping corporations worldwide with their design challenges via .
Today, I share my knowledge on D-School, my own online creative education platform, and I'm founding a research and innovation firm named Moonward. I am doing all of these remotely, online, while I travel the world.
Empowering people is what I love most. Enabling others to do their best work, on a fostering environment, and always striving for better performance is my thing.
Creative Education is in trouble. Most institutions don't prepare students well enough. Through Designlab and D-School, I've been aiming to change that.
At the core, I'm a designer. I hold a Graphic Design bachelor's degree, and as a UX/UI designer I've helped companies of all sizes in all 5 continents.
Sara is an amazing designer, teacher, and listener, and I am extremely fortunate to have had her as my mentor. I cannot recommend her enough based on her vast experience in design, her friendly and positive attitude, and her amazing ability to assess and tackle any situation as they came.
Sara is an excellent mentor. She's incredibly challenging, friendly, knowledgeable, and constantly engaging. Her enthusiastic personality is addictive. Sara manages a large group of students but I never felt pushed to the side. I'm very grateful for being paired with her.
Sara was beyond encouraging. Her constructive criticism is on point, with a huge emphasis on constructive - she genuinely wants to see her mentees grow. On a more personal level, her positivity is contagious - she's smart, driven, enthusiastic, and extraordinarily easy to get along with.
I had a great experience having Sara as my mentor. Sara was professional, thorough, and her feedback was always very welcomed because her attitude was positive and encouraging. I’m very grateful to have been mentored by Sara and would strongly recommend her.
My learning experience was most definitely shaped by Sara's brilliant expertise and her support. Whenever I faced challenges, Sara would draw from her own industry experiences to provide valuable insights and tips but still ultimately empowered me to be confident in my design decisions.
She is highly professional as a designer and as a mentor as well. Every time we had a session, she provided practical tips and encouraged me to do at least a bit more than the task required. I am so grateful for the time I had her as a mentor.